Whether you're new to the Indian market or looking to elevate your marketing and recruitment efforts, Ensquares Consulting is here to support your recruitment and retention goals. We offer flexible engagement options, including individual projects or monthly retainers for long-term growth. Even experienced professionals in international education can benefit from our fresh perspectives on adapting to market changes and innovating for the future. Our tactical guidance is especially valuable for those new to leadership roles or transitioning to strategic positions involving marketing and recruitment.

With our experienced local team, deep sector expertise, and an extensive network, Ensquares ensures that your university’s brand grows, prospects accelerate, and student enrolments strengthen—all while you maintain strategic control with minimal operational complexity. You can partner with us on specific projects, or for more comprehensive outcomes, we can engage in a collaborative approach that offers ongoing strategic advice.

In our role as your consultant, we enhance and fortify your institution or organization from the inside out, offering you an impartial and committed resource for your marketing, communications, recruitment, and expansion strategies. At Ensquares Consulting, we collaborate with you to instil structure and strategy in your initiatives. This support will assist you in steering daily operations, aligning resources with your vision and objectives, providing clear insights into ROI, and setting you on a path towards growth.

Consider us as an additional resource, prepared to support you in implementing strategic initiatives, initiating new projects, adhering to budget constraints, and achieving important goals. We aid in reaching out to students, parents, alumni, clients, or partners by providing essential marketing tools and inventive methods to improve your strategies.

How can we help -

TNE & Academic Partnerships

• Joint/Dual/Twinning program scoping

• Credit mapping and delivery model advisory

• UGC, AICTE, and MoE liaison

• NEP 2020 alignment strategies

As the dynamics of global higher education shift, India stands out as one of the most promising and strategic markets for transnational education (TNE) and international academic partnerships. With a young, ambitious population, progressive education policies like the National Education Policy (NEP) 2020, and a growing demand for global credentials delivered locally, the time to engage with India is now.

At Ensquares Education Consulting Services, we specialize in facilitating structured, strategic entry into the Indian education ecosystem, with deep expertise in the state of Maharashtra and across other key regions.

We work closely with you to:

• Identify and vet credible Indian institutional partners aligned with your academic vision and global standards

• Design collaborative models—from joint degrees and dual degrees to twinning and articulation agreements

• Navigate regulatory pathways for setting up TNE programs in compliance with UGC and NEP guidelines

• Support faculty development and curriculum localization for seamless delivery

Our relationship-driven approach ensures partnerships that are, impactful, and future-proof, avoiding short-term transactional models and focusing instead on shared academic excellence. Whether you are exploring your first collaboration or scaling an existing global strategy, our team is committed to guiding your institution every step of the way—from insight to implementation. At Ensquares, we don’t just connect institutions. We build meaningful academic ecosystems.

Student Mobility Partnership & Brand Building

• Network of Indian school counselors and agents

• High school outreach and education expos

• Customised India branding campaigns

As the world’s second-largest source of international students, India represents a remarkable opportunity for global universities seeking to strengthen their internationalization strategy. Yet, succeeding in India requires more than traditional recruitment models—it demands authentic engagement, strong local brand presence, and meaningful mobility pathways.

At Ensquares, we work very closely with your international recruitment team and help you to strategically position your institution within the region’s dynamic higher education landscape, ensuring long-term success through carefully crafted student mobility programs and brand-building initiatives that authentically connect with Indian students, parents, state institutions, and influencers. We can creatively enhance your marketing, educational products, services or processes to capitalise on market changes and to create opportunities for brand development, enrolments and revenue generation. You can count on us to build your brand presence and local networks through targeted outreach and engagement within the school counselors, agent networks and on campus international cells.

From overarching strategy to implementation, we empower you to elevate your marketing and international student recruitment initiatives. Our approach, which is rooted in relationships, cultural awareness, and local insight, guarantees that your institution is perceived not merely as an alternative but as a reliable global academic ally within the region.

On-ground Operational Support

• India representative services through Ensquares

To grow your brand and engage locally, having dedicated in-country presence and local, compliant support is essential. As you aim to deepen your footprint in India’s dynamic higher education market, one factor consistently proves to be pivotal for success: dedicated on-ground representation. Active coordination with students, academic partners, education agents, and regulatory bodies requires consistent, real-time engagement. Having representation on the ground ensures your institution remains visible, responsive, and relevant. Establishing a strong, local presence through an India-based representative or team is essential for building credibility, enhancing student engagement, maintaining real-time stakeholder coordination, and driving sustainable enrolment growth. With the functions like the team providing ongoing insights into student behaviour, competitive activities, regulatory updates, and emerging partnership opportunities—allows you to adapt strategy in real-time.

Additionally, facilitating academic collaborations, TNE models, dual degree discussions, and conference participation is far more effective when led locally.

At Ensquares Education Consulting Services, we specialize in offering full-spectrum in-country support for foreign universities, including:

• Strategic representation tailored to your university’s goals

• Active engagement management with students, agents, HEIs, schools, and government bodies

• Customized support for marketing, admissions, and conversion processes

• Regular reporting, data insights, and strategic recommendations

• Accelerated execution of TNE and partnership initiatives

Facilitate participation in GoI backed Schemes

The Indian government has various schemes to internationalize education, including GIAN, SPARC, VAIBHAV, and VAJRA, all aimed at fostering collaboration and research between Indian institutions and international counterparts. These initiatives cover a range of activities, from short-term fellowships for visiting faculty to deep institutional linkages and diaspora engagement. For example, Global Initiative of Academic Networks (GIAN), an initiative by the Ministry of Education, Government of India, serves as a platform for the exchange of knowledge and ideas on a global scale. GIAN enables institutes of higher education in India to invite and host internationally renowned academicians and researchers, facilitating the co-teaching of advanced courses to Indian students and fostering collaborative relationships with experts from around the world.

These schemes offer foreign HEI’s a unique opportunity to familiarise themselves with India's academic environment. By interacting with local students and faculty, one can explore potential collaborations by sharing their expertise and contribute to creating pathways for student mobility through influence.